THREADS OF HOPE
THIS IS BREAG
BREAG is more than just a social enterprise—it’s a movement dedicated to raising awareness about the importance of regularly checking your breasts and seeking timely medical attention. Early detection saves lives.
Breast cancer awareness is crucial year-round, not just in October. By transforming second-hand bras into stylish bags and accessories, BREAG not only creates conversation starters but also ensures these bags serve as a constant reminder to prioritize breast health.
DONATION COUNTER
KNOW YOUR BREASTS
Unfortunately, not all women and men are aware of the urgency of self-examination and knowing their breasts. There also appears to be a lingering taboo. Particularly among women and men under 50, preventive (self)examination receives insufficient attention. People who detect breast cancer in its early stages (for example, through self-examination) have a higher chance of survival than those who do not. It is important to have the knowledge, skills and confidence to detect breast changes and present promptly to a healthcare professional.
BUY YOUR BREAG
The BREAGs are made in Pakistan. The proceeds are used to provide fair wages to the makers and to procure biopsy needles for breast cancer patients in Pakistan who cannot afford them. Additionally, for every BREAG sold, 10 euros are donated to Stichting YvYa in the Netherlands, an organization that supports the development of the Early Warning Scan, an early and painless detection tool for everyone.
